Google Juice!

To understand inbound marketing, you have to understand what outbound marketing is.  Back in the day, email blasts, tv commercials, billboard ads, posters and pamphlets you see in the mail were effective and the norm, this is outbound marketing.

Today, our consumers do a great job of not looking at and filtering out spam messages and outbound marketing material.  In essence, outbound marketing has now become SPAM.  Not SPAM the unhealthy luncheon meat, quite popular amongst the Filipinos, Hawaiians & Chamorros.  But SPAM the unwanted junk email that people don't want to see and receive.

In today's world, the consumer rules.  They are the ones looking for the products and services you offer via online.  Easier said than done.  Search Engine Optimization (S.E.O.) is hard work.  Yes, you'll need websites, blogs, twitters, facebook, ect, ect.  It is the world of Social Media.  There are a lot of trial and error that needs to be done.  How do you do this?  There are books that can help teach S.E.O., but you still need some trial and error to get to the top of the list on Google and get Google Juice.

Books I recommend to help is What Would Google Do by Jeff Jarvis and Inbound Marketing by Brian Halligan & Dharmesh Shah.  This is a good start for us.  I wish you all success!

If you're successful in inbound marketing as well, please share some of the stuff that you do with us?