In Show Biz, they know, regardless of how much they spend on conventional advertising, the show or movie's success lives or dies by word of mouth. If people like it, they will recommend it to their friends. If they don't like it, they will recommend not watching. In some cases however, very rare, if the movie sucks, I know someone who'll recommend you watching the movie just to confirm that it did indeed suck. His initials are S.N. Yeah, he's a friend of mine.
So, Success by Sharing or Gossip! Regardless of what product or service you provide, our goal is to get our customers as happy and satisfied as possible so they will recommend what every product or service we sell to their friends and family or who ever they come to meet along the way. You call this your personal walking ambassadors (this is explained in the book The Go-Giver by Bob Burg and John David Mann which is a great read I might add).
Let's face it, all of us are all sales people somehow. We all got something to sell right? What ever it is, i.e. homes, properties, products, advise, books, song lyrics, cloths, ideas, ect. That is what business is and businesses earn by providing good products and services to we the people (it's People Power). We can find much success by personal recommendations from ourselves to our friends, and our friends recommendation to their friends (business friends, or just friends in general) Success just by Gossip...
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